An Example of The ”Accident” Plot

Here’s an example. Let’s say one day you were out on the golf course. copywriterThe day before you had suffered a leg injury, so you couldn’t tee off the way you normally did. So you had to modify your stance, and you thought you were at a huge disadvantage because of this. But when you stepped up to the first tee, you launched your drive 235 yards, dead center on the fairway. You thought you had just gotten lucky. But you did it again and again throughout the day, and shot one of the best rounds of your life.copywriter You still weren’t sure if it was a fluke or not. So you showed a couple of your country club buddies, and they, too, were instantly able to improve their driving ability. And best of all, it only took five minutes to show them, and they were shaving 8-10 strokes off their game by the next round! What a great story. copywriter It’s engaging, it’s interesting and exciting, and it promises a huge benefit to the reader. It’s also believable, especially if you have testimonials from your buddies, and your score card to show them and a picture of your limping from your injury. It’s easy to put in all those proof elements without even thinking about it, because of the flow of the story.